Interactive demo — sample company dataEngine running

Results and actions

Every number is attached to a decision the engine made.

Projected ARR impact
+£210k+£68k this cycle
Trial to paid improvement
21% → 26%+5pp this cycle
Blended CAC change
-18%vs last cycle
Outbound pipeline
+£38kthis cycle

Winners and losers the engine spotted

MetricWinnerLoserCollecting states
Ad CTR G2 + search Paid socialCollecting61%
Outbound reply rate Cost-saving CX Paid socialScaling2.4%
Invite action rate Ads + search Paid socialScaling7.1%
Landing CVR G2 + search Paid socialScaling2.8%

8 of 12 metrics have a clear winner

Automated budget reallocation

Paid socialReduced by£1,800/month
G2 + searchIncreased by£1,800/month
Maximum automatic shift £500/dayView details

9-week commercial impact summary

ARR impact
+£210k
+26% vs last cycle
Trial to paid
21% → 26%
+5pp
Blended CAC
-18%
vs last cycle
Outbound pipeline
+£38k
this cycle

Why the engine took action

  • Paid social created 31% of trialsLargest volume source, but lower quality.
  • Those cohorts churned 2.1x fasterHigher churn observed in 90-day follow-up.
  • G2 converted at 4x the rateHigher quality traffic and stronger intent.
  • Portfolio had room to reallocateUnder max shift limits and within guardrails.

Approval required

Pending

Per-agent pricing vs flat-tier packaging

Estimated impact
+£18k ARR
Confidence
62%Medium
Rollback
AutomaticIf negative impact

Company model updated

Next cycle ready

Model recalibrated with latest data. Next cycle starts automatically.

Next cycle starts in 5 daysView company model